People often think of media as a check on political power. They think it lets them make better decisions during the voting process. But nothing can be further from the truth. Both the ruling class and the big media get in bed with each other to keep the working class asleep.
Here are the five filters they use to manufacture consent:
OWNERSHIP
Media companies like CNN, BBC, The Washington Post, The New York Times, etc. are big corporations whose end game is profit. It’s in their interest to push for any narrative that guarantees the profit. Critical journalism comes nowhere closer to their interests as it’s risky and not so profitable.
ADVERTISING
Media costs a lot more than consumers will ever pay. So who fill the gap? Advertisers. You might ask what the advertisers are paying for? The answer is AUDIENCE. Advertisers need audience and media companies need profit, so they sell YOU as a product to the advertisers.
THE MEDIA ELITE
Governments, corporations, big institutions know how to influence the thoughts of the public using media. They go to greater extents to suppress the voice that acts as a check on the power. They encourage and promote the media outlets that promote their agendas and help them manufacture consent regarding something.
FLAK
When the story is inconvenient for the ruling class, you see the flak machine in action labeling the truth as “disinformation”, diverting the conversation.
THE COMMON ENEMY
To manufacture consent, you need a common enemy. The media makes the public believe that there is one thing that threatens every being on the planet and also convinces the public that the government must intervene to “protect” everyone from the common enemy. Do you remember the US’s “War on Terror” after 9/11? Communism, terrorism, immigrants, COVID, etc. all come under the fifth filter.
These are the five filters of one big media theory. These filters help manufacture consent all around you, all the time. Media is the most powerful entity on the planet. They can make the innocent look like guilty and vice versa. Therefore, if you still pay even a bit of attention to the big media you better be careful because they are working 24/7 to control you through your thoughts by flooding the air waves with constant propaganda.
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